Brand Values: The Thought Process of Building XXAttire & The New Collection

We believe that your size or gender should determine how you express yourself and dress as your best self. If you're a baddie you're born that way.. period, so our clothing ranges from XS - 3XL. Also, the collections of our clothing bring outfit inspirations where you can mix and match, with your own clothing, or another xxattire piece. This means that you can choose any items from the women's, men's & unisex wear and pull off a great co ordinated outfit.

Founder of XXAttire

"I built my designs based on what would make me feel good and be able to represent my personality through my clothing, I tried to search flame print and couldn't find anything stylish, apart from cartoon flames. This made me feel I couldn't show off my alter ego or express myself in a stylish or trendy way. I began trying to find images of things that represent myself such as flames, leopard, luxury & so much more, once I figured out how to mock up and bring them to life, there was no going back!

Now this isn't about me, but for everyone else like me who has that femme fatale energy and isn't afraid to stand out, even if you don't know what to wear, wearing an outfit that says it all is effortless and you still look confident.

Confidence doesn't come in 1 type of person, it upsets me when someone who is curvy says "I couldn't wear that, I can't pull that off" WELL NOW YOU CAN! It would never occur to me to only make clothing up to M or L, because why? if you're a baddie you're on that energy from the roots, why should a brand limit you

I first started my brand for women with my "Spicing up Women" and empowering women along with other projects I want to do. However I wrongly collided it when starting my clothing brand, I had to think fast as people had started remembering my name, and I was just about to leave for Ibiza to promote some of my clothing. I decided I was not going to direct it to any gender and I wasn't about to neglect my male fans, male creators who also deserve to feel empowered in my designs, but as I mentioned on my reel on my instagram - being part of such an open industry and s work community, it is wrong to put labels on them and not cater to wider audiences, I want everyone to feel invited, seen, and respected.

As I started doing pop up stalls with RiotParty, Sexquisite, OnlyFest, I was surrounded by the queer community. After successfully launching my flamewear, I was excited to put myself on a challenge and create a whole new collection for the upcoming pride months

Yes my collection is colourful, but I didn't want it to be too cringeworthy either, pride is for everyone to be themselves, so I have shifted my focus and inspiration of my pride collection to the feeling as a whole. "Who are you" when no one's looking, because you shouldn't be afraid to be that person all of the time. The colours and bubbles represent standing out, rainy uk weather, but not feeling stuck in that bubble."